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Jan 01, 2010

WEBSITE SEO AUDIT & ANALYSIS

IMPROVES PAGE QUALITY, RESULTING IN A SUCCESSFUL WEBSITE

Comprehensive Website Audits - improving the quality of your website.

A website is the identity of the particular company or organisation, and can leave an ever-lasting impression on the minds of the people if it's effectively designed and maintained. Auditing or analysing your website uncovers hidden problems that could be undermining your site and helps to improve quality, browser compatibility and usability, which results in a successful website.

Website SEO Audit & Performance Analysis

Reviewing the main functional aspects of the website to ensure that they work correctly.

  • Users hate errors and will abandon purchases or exit websites that have issues.
  • Small issues undermine confidence in your website (sometimes your business too).
  • More severe problems can directly affect how much you make from your website.
  • We find these issues and report back to you so they can be fixed.

Checking your site in the major web browsers including Explorer, Chrome, Firefox etc.

  • Browser testing is vital to pick up potentially serious issues affecting your site visitors.
  • Web browsers utilise different technology and can be big differences between them.
  • Older web browsers do not deal with more modern methods very well, especially IE8.
  • New web browsers are regularly released and your website needs to be checked.
  • Our browser compatibility review will check your website thoroughly in each of them.

Checking your site on the main mobile devices including iPhone, iPad and Android.

  • Testing across all major mobile devices as standard.
  • Covering latest operating systems for iPhone, iPad and Android devices.
  • Testing of mobile sites and native apps.
  • Checking responsive design works across a range of screen sizes.
  • Testing that your full site works correctly on a mobile browser.

Focusing on elements of your website that are confusing for a typical user or where the user experience could be improved.

  • Finding the problems that frustrate your web visitors.
  • Discovering areas that may reduce conversion rates and affect repeat visits.
  • Reporting on consistency of layout, styles that could make your site difficult to use.
  • Can encompass testing with real users.

Reviewing the main accessibility aspects and checking that the website complies with accessibility best practice guidelines.

  • Testing across all major mobile devices as standard.
  • Covering latest operating systems for iPhone, iPad and Android devices.
  • Testing of mobile websites and native apps.
  • Checking responsive design works across a range of screen sizes.
  • Testing that your full site works correctly on mobile browsers.

Uncovering issues affecting the full user experience.

  • Identifying any specific areas where your SEO is lacking or needs attention.
  • Discovering areas that may reduce conversion rates and affect repeat visits.
  • Reporting on consistency of layout, styles that could make your site difficult to use.
  • Can encompass testing with real users.
  • Comprehensive audit of your website covering the areas described above.
  • Full breakdown of what has been reviewed.
  • All bugs and issues found entered into our bug tracking system.
  • Online access account to view bug details.
  • All bugs, issues described and complete with screenshots, URLs and a priority level.
  • Recommendations as to any further steps required.

Just some of the examples of what we find.

Here is a brief overview of the kind of issues we regularly find during a typical website audit.
These are real issues found when reviewing and auditing websites.

  • A large graphic on every page was still linking to the development site and so users were being inadvertently misdirected to the wrong place.
  • A link to the terms and conditions page during the checkout process producing an error, which meant the terms and conditions could not be read by the user. Almost certainly resulted in a lower level of orders.
  • The main navigation for a website was found to be broken and unusable when viewing the website in the Safari web browser.
  • The main graphical panel for a website had functionality where a series of images were displayed in a slideshow. This worked correctly in Google Chrome but only displayed the final slideshow image in Firefox 3.6.
  • A huge variety of broken links, spelling mistakes, poor site search results, browser related layout problems, images not displaying correctly, words not making sense, and the main contact email address for a website returning a 'user not found' message.

examplesThe above are real issues we found on websites about to launch or that have recently launched, and were believe it or not developed and provided by reputable digital and web design agencies from the United Kingdom, USA and India and many of the items found could severely damage sales, inquiries and the reputation for the client whose website it was.

Even a basic website audit can find major issues in a website and reduce the likelihood of them being found by users trying to make a purchase or discover more details about a companies products or services. Issues such as those described above will switch users off to your website and generally don't come back.

INFORMATION

If you’re interested in our SEO consulting services, you can contact us to check our availability and get a free quote.
However, because all audits are customised per client, availability is limited.

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